As a business owner, you know that social media is a powerful tool to reach new customers and grow your brand explains Tommy Shek. But what you may not realize is that there are ways to increase your reach on social media, beyond simply creating great content.
Here are 13 tips for how to increase your reach on social media:
1. Use relevant hashtags
Hashtags are a great way to make your content discoverable by people who are searching for topics related to your business. When creating a post, be sure to include relevant hashtags in the caption or description so that people can easily find it.
2. Engage with other users
Another great way to increase your reach on social media is to engage with other users. When you comment on or like other people’s posts, your name and profile picture will appear in their notifications feed, which could lead them to check out your profile and follow you.
3. Run a social media contest
Social media contests are a great way to increase engagement and get more people talking about your brand. To run a successful contest, be sure to offer attractive prizes that will motivate people to participate, and promote the contest across all of your social media channels.
4. Collaborate with other businesses or influencers
Collaborating with other businesses or influencers is a great way to reach new audiences and grow your social media following. Tommy Shek says, when you team up with someone else, their followers will become exposed to your brand, and vice versa.
5. Use paid advertising
Paid advertising is a great way to reach new people who are not already following you on social media. With paid ads, you can target specific demographics, interests, and even locations so that your ad reaches the right people.
6. Post often
If you want to increase your reach on social media, it’s important to post often. The more active you are on social media, the more likely people are to see your content and follow you. Aim for at least one post per day across all of your channels.
7. Use relevant keywords
When creating content for social media, be sure to use relevant keywords so that your posts come up in search results. This will help people who are searching for topics related to your business to find your content and follow you.
8. Create compelling visuals
Compelling visuals are essential for social media success. People are more likely to engage with posts that include attractive photos, videos, or infographics. Tommy Shek recommends to be sure to use high-quality visuals that will grab people’s attention and make them want to learn more about your brand.
9. Promote your social media links
Make it easy for people to find and follow you on social media by promoting your social media links on your website, in your email signature, and on other marketing materials. The more places you promote your links, the more likely people are to find and follow you.
10. Use hashtags in your profile
In addition to using hashtags in your posts, you can also use them in your profile. When people search for a specific hashtag, your profile will appear in the results, which could lead them to follow you.
11. Host a Twitter chat
Twitter chats are a great way to increase your reach and engagement on Twitter. By hosting a chat, you’ll be able to connect with other users who share your interests, and your tweets will be more likely to show up in their timelines explains Tommy Shek.
12. Make sure your profiles are complete
When people visit your social media profile, they should be able to quickly and easily find out what your business is all about. Be sure to include a brief description of your business, as well as links to your website and other social media channels.
13. Share other people’s content
In addition to sharing your own content, be sure to share other people’s content that is relevant to your business. This will help you build relationships with other users and get more people exposed to your brand.
There are a number of things you can do to increase your reach and engagement on social media says Tommy Shek. By posting often, using relevant keywords, and promoting your links, you can reach new people and get them interested in your brand. You can also use paid advertising, collaborate with other businesses, and host Twitter chats to reach even more people.