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Tommy Shek shares 12 steps to writing the perfect tweet for maximum engagement

If you want to get the most engagement and exposure for your tweets, there are some simple steps that you can follow says Tommy Shek.

Whether you are an experienced social media marketer or just starting out, these tips will help you create engaging content that will keep your audience coming back for more.

1. Know your audience:

As with any type of marketing, it is important to know who your target audience is and what they are looking for. Do some research on your followers – what types of posts do they like and share, what keywords they use when searching for content, etc. This information will help guide your content creation efforts and ensure that you are reaching the right people with each tweet.

2. Optimize your profile:

Before you start creating and sharing content, take some time to optimize your Twitter profile. This includes adding a profile photo and header image, writing a brief bio that includes keywords, and choosing the best username for your brand or business.

3. Strategize:

Once you know your target audience, it is important to develop a social media marketing strategy that will help you reach them with engaging content on a regular basis says Tommy Shek. This might include using hashtags, posting at specific times of day based on when your followers are most active online, or using other tactics to get more traction for your tweets.

4. Think visually:

In addition to text-based tweets, consider posting images or videos along with each update. Visuals tend to get more engagement than plain text, so this is a great way to capture attention and get more people talking about your brand.

5. Use hashtags:

Hashtags are a great way to connect with a wider audience and get more people interested in your content. When used strategically, they can help you reach new followers and expand your reach on Twitter.

6. Seek out influencers:

Influencers are Twitter users with a large following who can help promote your content to their audience. Find influencers in your industry or niche and build relationships with them by sharing their content and engaging with them regularly explains Tommy Shek. You may even want to consider collaborating with an influence on atwitter chat or creating guest blog posts.

7. Post at the right times:

To get more engagement for your tweets, it is important to post them at the right times. Do some research on when your followers are most active online and try to schedule your posts around those times? You may also want to experiment with different timing strategies, such as posting multiple times per day or using a tool like Tweriod to help you find the best times to tweet.

8. Retweet others:

One of the best ways to get more exposure for your own content is by sharing other people’s updates and engaging with their posts. This can help build relationships with other users and drive more traffic back to your account over time.

9. Link back to your website:

In addition to links in your bio or profile, make sure to include links back to your website in each of your tweets. This will help drive more traffic and improve SEO for your site, as well as promote your brand and business to a wider audience.

10. Engage with others:

In addition to posting content, be sure to engage regularly with other Twitter users. Reply to their tweets, retweet them when appropriate, and chat with them using the built-in direct message feature. Not only does this help you build relationships with others on Twitter, it can also increase engagement for your own account over time.

11. Schedule posts ahead of time:

To maximize efficiency and ensure that you are sharing content consistently, consider scheduling your tweets ahead of time says Tommy Shek. There are a number of free and paid tools that can help you with this, such as Hootsuite, Buffer, and TweetDeck.

12. Use Twitter analytics:

Twitter provides its own analytics platform that can help you track the performance of your tweets and understand which content is resonating with your audience. This information can be used to improve your future Twitter marketing efforts and ensure that you are getting the most out of your time on the platform.


Twitter can be a great platform for promoting your brand or business, but it is important to use it strategically. By following the tips above, you can improve your chances of success and get more out of your Twitter marketing efforts.

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